No one not the client, the agency, or the researcher is smart enough to know how consumers will perceive and react to a given commercial. And how do you measure and manage brand equity to maximize profits over the long term?
Several variations on the colour theme exist: Bullet Holes in Bombers: First, the message must be a on strategy and b expressed in few words.
White Papers In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research Forecasts of future social trends can only be developed with an understanding and utilization of underlying demographic and economic trends.
Therefore, an especially long period of time or an especially heavy media schedule is required to fully evaluate the total effects of print advertising.
Chapman from their book, Content Rules: Thusly defined, television advertising is still the gold standard and the most effective of all media for consumer products.
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This article may not be copied, published, or used in any way without written permission of Decision Analyst. Riding the Brain Waves: The Painfully Slow Emergence of Green Energy by Michael Richarme and Tom Allen Green, or renewable, energy sources—biothermal, solar, wind, and others—are emerging, but too slowly to as yet make a noticeable impact on U.
Market segmentation is a much broader concept, however, and pervades the practice of business throughout the world. Introduce the solution sincluding a clear definition and even a framework or model.
The great opportunity is not more data faster, but better data—and better analytics. Many consumer-goods companies are spending less on advertising in total, as their executives strive to please Wall Street with improved short-term profits. The Throes of Revolution by Jerry W.
As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. Recommends a new, improved solution to a nagging business problem.
Some thoughts and ideas for creating a high-growth, sustainable economy in the U. Finish with a strong statement.
Smartphones, iPads, and tablet computers combined have surpassed PCs in number of units shipped annually. Provide a detailed description of each part of the solution. The following tips and subsequent section examples provide a good starting point.
A look at using advanced analytics, including perceptual maps, in determining the brand positioning in the minds of consumers.
Thomas The advertising media landscape is aglitter with new possibilities. This paper addresses these tw Thomas A summary of recent insights about advertising, based on the latest research findings.
Advertising Testing Test your advertising. Ensure your white paper has been run through several editors for quality control.
This piece discusses the assumptions and the limitations of derived importance in order to help market researchers and marketers make thoughtful decisions about whether and when to rely on them.
By examining early adopters of new technologies from a number of countries, an understanding can be gained of whether fatigue has set in, how, and why. However, radio commercials seldom achieve their true potential because they tend to be inferior to television commercials in content and production quality.
The Great Marketing Debate: Ready to get started?White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic.
This white paper cuts through a lot of confusion to describe a major innovation in online advertising called real-time bidding “Our industry moves very rapidly, and it took a lot of research to create this page white paper.
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Research is crucial for developing and optimizing marketing strategies for associations and other membership organizations. This White Paper is authored by MGI Director of Market Research Adina Wasserman, Ph.D., and offers ten tips to help membership marketers better understand the research process and how to get a project started.
White papers and eBooks should be the foundational assets of any content marketing strategy. The numbers don’t lie, at least in this case: White papers are among the top 10 tactics used by B2B content marketers in a CMI study.; 78% of buyers used white papers in the past 12 months to research B2B purchasing decisions.; Sounds simple, right?
Market research and marketing white papers on business-to-business topics, including customer loyalty, surveys, research, branding, price and segmentation.Download